Most financial advisors rely on easy LinkedIn posts or family Facebook comments, missing out on YouTube - the ultimate client attraction tool. In this episode Justin explains why YouTube is uniquely built to make your long-form content binge-worthy and evergreen, keeping your dream clients watching for hours until they are ready to buy. Justin introduces the Trust Pyramid (Known, Trusted, Desired) and breaks down how to stop making videos about what you want to discuss, shifting instead to what your ideal client is actually searching for<span style="font-family: Google Sans Text, sans-s
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