#278 ENGLISH The clients already in your world: how to get more out of them

In this episode, I take you into something I've been looking at closely over the past year: how you can generate more revenue from the clients you already have, without working more hours or investing more in marketing.Most photographers put enormous energy into finding new clients. But the ones already in your world, the ones who have booked you, bought from you, or shown interest at some point, often get overlooked. And that's where a lot of revenue quietly disappears.What you'll take away from this episodeWhy it's easier to sell to an existing client than to attract a new oneWhat a customer journey is and why most photographers don't think about it enoughHow to increase your order value per client without doing more marketingHow your existing clients can become a source of new clients through referrals and affiliate marketingWhat questions to ask yourself to map out and improve your own customer journeyFrom this episodeI share a concrete example from one of my one-on-one mentoring clients who grew his profit margins and increased his order value per client over three consecutive years, purely by handling returning clients differently, without any extra marketing upfront.I also talk about how I mapped out my own customer journey back in 2023 and recently realized I had built the entire five-year plan in just two years.Links & resourcesOne-on-one mentoring with KaatThe Daily Frame podcast series (€9.99)Ready to take a step?If you're interested in my one-on-one mentoring, you can book a free introductory call. We'll spend half an hour looking at where you are now, what you need, and whether mentoring makes sense for your photography practice right now. All links are in the description.