⁠India's data law has HDFC Bank, Amazon, Paytm, and others shopping for consent

India’s new data protection law is reshaping how companies talk to customers on WhatsApp. Messages that once felt routine now carry legal weight and are tied to consent, security, and user rights. Since the Digital Personal Data Protection Act became operational, businesses have begun reworking how they collect and manage personal data. That shift has created a fast-growing market for compliance tools, drawing startups and established firms into the same space.As companies rush to avoid heavy penalties, disagreements are emerging over who should manage consent and how independent they need to be.The bigger question is how much control users will really have over their data.Tune in.*This episode was first published on January 27th 2026.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.