
Nada Hesham is the founder and Chief Creative Officer of 40Mustaqel, an independent design studio born and based in Cairo, Egypt. Recorded live at All Flows Festival, this conversation moves between identity, rebellion, methodology, and the deep craft of building a studio that refuses to be a factory. ~ Nada grew up in Cairo — an intense, visually chaotic city she describes as a continuous love-hate relationship — in a family of doctors and engineers. She found her way into graphic design not...
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"It gets better. You maintain, you improve, you just do you." (Mat Voyce bonus episode)

Dare to be honest about the life behind the work - Mat Voyce

"Sitting with work produces better outcomes and trust." (Elana Rudick bonus episode)

Dare to shift back to human - Elana Rudick
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