Dare to bring poetry to every problem - Pablo Juncadella

Pablo Juncadella is co-founder and partner at Mucho, the Barcelona-based branding and identity studio approaching its 25th year. In this conversation, Pablo traces a career built on unlikely advantages — dyslexia, collective thinking, and an editorial background that taught him to treat brands as stories told in headlines. From working on El País at 22 through Pentagram London, to becoming creative director of The Observer at 25, to building a studio with offices across Europe and the U...