Rebranding Cyber with Emily Woodhams

At CyberCon Australia 2025, Emily Woodhams shared her experience as the Cybersecurity Engagement Manager at Melbourne University. Her role involves enhancing communication and culture around cybersecurity by using innovative branding strategies, including Australian animal imagery linked with cyber behaviors. This approach moves away from clichéd cyber imagery like hackers in hoodies, aiming to demystify and humanize the field. Woodhams' journey from a communications background to a cyber role highlights the demand for storytelling skills in cybersecurity, a theme echoed throughout the conference. University branding changes prompted a larger initiative to create relatable and engaging cybersecurity messaging.