Effective PR Strategies For Filmmaker with Heather Atherton
PR is one of the biggest levers indie filmmakers have to actually make money from their films – but most treat it as an afterthought. In this episode of Cut to the Deal, I sit down with veteran publicist Heather Atherton to break down exactly how to use PR, festivals, and creative stunts to get real exposure for your film (without a studio-sized budget). We talk about when it does make sense to hire a PR pro vs DIY, how to think about your audience from the script stage, how to attach your f...
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More from Cut To The Deal: The Business of Film
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Distributing and Monetising Your First Feature Film with Terry Winnan
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