Crowns & Chaos

Pivot to Premium

May 9, 2025·38 min
Episode Description from the Publisher

We’re announcing a major pivot in our focus towards the premium and luxury spaces. On our journey over the past year, we’ve circled the drain on this in so many ways, and if you’ve been waiting for further details on the ‘Pivot to Premium’ program, this episode is for you. We’re claiming a new path forward and giving you all the details on what this program truly requires of us, including Sarah’s new book on what she’s calling the ‘Desire Blueprint’. We’re also giving tangible advice so you can learn why starting at a premium level is crucial for small businesses, and get insights into the concepts of glamour and threshold magic that enhance premium marketing. Join us on this new adventure to elevate your business and ours! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit crownsandchaos.substack.com

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