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Sticky Notes with CJ Cawley and Jack Chitty: Daily Summaries Delivered
by Cj Cawley
Sticky Notes is the podcast hosted by CJ Cawley and Jack Chitty. Two brand designers sit down each week and unpack the reality of running a creative business. No fluff, no gatekeeping, no pretending they've got it all figured out. We talk about the wins, the failures, and everything in between. From niching (or not), finding clients, pricing your work, and building a brand… to creative blocks, self-doubt, and the messy side of freelancing that no one really shows.
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- 1 weeks ago54 min
How to Find Graphic Design Clients | EP 005
This week, CJ and Jack unpack the reality of finding clients as a freelance designer. From saying yes to everything in the early days, to learning how to attract the right opportunities as your career grows. They share stories from their own journeys, including cold emails, awkward client experiences, social media, passion projects, and the uncomfortable truth about what it really takes to get noticed.We get into:👉 How we both found our very first freelance clients👉 Why most cold emails and DMs don't work (and what to focus on instead)👉 The role social media played in building their design careers👉 Why finding clients and finding the right clients are two completely different challenges👉 How passion projects can lead to paid work in the industries you actually want to work in👉 Why saying no to the wrong project can be harder than finding a new one👉 The question every freelancer eventually has to answer: "How bad do you want this?"
- 2 weeks ago1h 2m
I Quit My 9-5… Now I Can’t Stop Working
We quit our 9-5's to work 5-9. This week, CJ and Jack unpack the guilt that comes with being a freelance creative and finally putting your 'out of office' on.We get into:👉 Why freelancers often feel guilty taking time off👉 The pressure of running a business when everything stops if you stop👉 Why rest can feel like something you have to earn👉 The hidden 9–5 mindset many creatives still carry into freelance life👉 How overworking quietly becomes normalised when you work for yourself👉 And the uncomfortable truth that sometimes… we’re the ones creating the pressure
- 3 weeks ago1h 0m
How do Freelance Graphic Designers find Motivation? | EP003
What happens when the wins stop coming? When projects drag on, self-doubt creeps in, confidence drops, and you start questioning whether you even know what you’re doing anymore. We get into:👉 Why freelance creatives become dependent on “wins” to keep going👉 What happens when you stop getting sign-offs, leads, or momentum👉 The dangerous spiral of self-doubt, comparison, and “maybe I’m not cut out for this” thinking👉 Why nobody celebrates your wins for you when you work for yourself👉 How to manufacture motivation and create your own small wins👉 And why having the right people in your corner can completely change everything EPISODE SPONSORSilverStag Type Foundry | Fonts that feel real, intentional, and full of character. Grab 20% OFF all fonts here
- May 13, 202652 min
The Skill Gap Is Destroying My Confidence | EP002
You know that feeling where your taste is up here… but your actual ability feels way down there?Well, we unpack the constant battle of knowing what “great” looks like, but struggling to create work that lives up to the vision in your head.EPISODE SPONSORSilverStag Type Foundry | Fonts that feel real, intentional, and full of character. Grab 20% OFF all fonts hereTOOLS FOR BRAND & LOGO DESIGNERS 🤙✏️CJ's ToolsJack's ToolsWHERE TO FIND US 👇CJ's InstagramJack's Instagram
- May 6, 20261h 5m
The Dark Side of Social Media | EP001
Well... this week’s episode took a completely unexpected turn.What started as a conversation about social media, sharing your work online, and building a personal brand quickly became a very real discussion about criticism, hate, parody videos, and what happens when putting yourself out there publicly suddenly blows back in your face.CJ opens up about waking up to a viral parody video mocking his content, personality, and creative style, and the emotional whiplash that comes with becoming the target of public criticism online.We get into:👉 The reality of sharing your work online as a creative👉 Why social media can be both life-changing and mentally exhausting👉 The fear of judgment, criticism, and “cringe”👉 Constructive feedback vs straight-up hate👉 Why you can’t please everyone on the internet👉 The importance of finding your “North Star”👉 And why putting yourself out there is still worth it anywayThis is probably our rawest and most honest conversation yet and it's only episode 1! 😅
- Apr 29, 202637 min
Why Should You Watch This Podcast? | EP000
Welcome to the very first episode of Sticky Notes - the unfiltered podcast for creative professionals, where we ungatekeep the arts of our careers nobody talks about but everyone goes through. In this episode, Jack Chitty and I sit down after a long day of building this podcast from scratch (literally by hand) and talk about why we’re even doing this.We get into:👉 Why running a freelance graphic design business can feel so lonely👉 The importance of having someone in your corner👉 Why there’s no “right way” to build a design career👉 The problem with gatekeeping in the creative industry👉 And why we wanted to create a space that’s more honest, raw, and humanThis is just the start. Future episodes will dive into topics like finding clients, pricing, burnout, self-doubt, and everything in between.If you're a graphic designer, brand designer, or creative professional, you’re in the right place.
- Mar 25, 20261h 4m
Should Brand Designers Niche Down? | Sticky Notes EP01
Welcome to the first-ever episode of Sticky Notes. The podcast for graphic designers, logo designers, and brand designers who are figuring out how to build a freelance design studio.In this episode, we’re tackling one of the biggest questions in the design industry: To niche or not to niche? Should you specialise in one style, one industry, one type of client? Or should you stay broad, flexible, and take on a bit of everything?This is something Jack has been wrestling with, so we break it down properly:– The pressure to niche as a designer– Whether niching actually helps you get clients– The risk of boxing yourself in– My experience niching (and not niching) as a brand designer– How to figure out what you actually want to be known for
- Jun 23, 20251h 14m
#03 How to Build a Graphic Design Business From Scratch - Abi Connick's Journey to Success
If you’re a freelance graphic designer who’s ever felt lost, stuck, or unsure where to start, this episode might just be what you needed. I have a raw and honest conversation with Abi Connick, a self-taught graphic designer and creative entrepreneur who went from charging £10 for logos and freelancing from her bedroom, to building a thriving online design business, enormous social media audience, and a life travelling the world on her own terms.But nothing about Abi’s journey was easy or linear. She lost her job. Had no business plan. And started putting herself out there before she had it all figured out.In this episode, we talk about:🔥 How Abi found her first clients with zero strategy🔥 Juggling 20+ clients a month and avoiding burnout🔥 Creating content while still learning herself🔥 Turning a shed studio into a global brand🔥 Discipline, imposter syndrome, and staying consistent🔥 And… yes, the time she blocked me on Instagram 😅🤙 Follow Abi Connick:INSTAGRAM: @itsabiconnick YOUTUBE: @abiconnick🔗 USEFUL LINKS from this episode! ABI'S PENCIL TOOL COURSE: https://www.abiconnick.co.uk/pencil-tool-courseABI'S NEWSLETTER: https://www.abiconnick.co.uk/newsletterPRO TOOLS & TEMPLATES FOR DESIGNERS 🤙✏️https://www.seesidestudio.com/Where else can you find me? 👇Instagram: @cj.cawley.designYouTube: @cjcawleydesign
About Sticky Notes with CJ Cawley and Jack Chitty
Sticky Notes is the podcast hosted by CJ Cawley and Jack Chitty. Two brand designers sit down each week and unpack the reality of running a creative business. No fluff, no gatekeeping, no pretending they've got it all figured out. We talk about the wins, the failures, and everything in between. From niching (or not), finding clients, pricing your work, and building a brand… to creative blocks, self-doubt, and the messy side of freelancing that no one really shows.
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