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Creative Characters

How type design changed everything for Magdalena Arasanz.

February 18, 2026·50 min
Episode Description from the Publisher

In this episode, host Kelci Elliott sits down with Magdalena Arasanz, co-founder of W Type Foundry, to talk about falling unexpectedly in love with type, building a creative business from scratch, and what it really takes to turn design obsession into momentum. From quirky experimental fonts and the story behind their playful typeface "Puffy" to navigating the business side of running a foundry, Magdalena shares a candid, energizing look at creativity, risk, and growth. Tune in to uncover the moments that sparked transformation and the ideas that continue to fuel Magdalena's journey.  To check out work from Magdalena and WTF, head to wtypefoundry.com,  MyFonts.com, or follow them on Instagram at wtypefoundry.  You can find blog posts for this and past episodes at monotype.com/podcast.

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