KBIS Podcast Series Part Seven | Building Heat with Hearth & Home Technologies: Turning Fireplace Demand into Builder Value

At KBIS 2026, Hearth & Home Technologies reveals how fireplaces are evolving from overlooked amenities into high-value, design-forward features that enhance both homes and builder offerings. We explore the emotional, aesthetic, and technological dimensions of modern fireplaces, from indoor-outdoor integration to bespoke U-shaped configurations. Designers, architects, and builders alike share insights on leveraging fireplaces for resale value, client engagement, and standout home experiences. Mike Swanson – Director, Segment Marketing | Hearth & Home Technologies Fireplaces are no longer just a cozy addition—they are strategic assets in home design, builder differentiation, and lifestyle storytelling. Consumer Demand & Builder Value Fireplaces rank high on buyer wish lists; 77% of homebuyers desire a fireplace. Adding a fireplace can increase home value by 10%, comparable to adding a garage. Fireplaces differentiate homes and engage buyers beyond square footage, integrating lifestyle and personality into living spaces. Design & Technology Integration Indoor and outdoor placement flexibility, including direct vent and electric fireplaces. Heat management technology enabling safe TV placement above fireplaces. Smart home integration, LED flame effects, and Wi-Fi connectivity. Design-forward considerations: feature walls, proportion, architectural integration, and bespoke finishes. Custom & Premium Solutions U-shaped, L-shaped, and multi-sided fireplaces offer signature focal points. Customization options include firebox décor, decorative panels, and the Enlight Collection’s fireproof image panels. Aligning fireplace sizing with flat-panel TVs and overall home layout for maximum impact. Builder & Designer Partnerships Education and engagement through Pro Advantage series, continuing education (AIA, IDEC), and builder programs. National distribution network ensures on-time delivery and installation support. Strategies for integrating fireplaces into model homes, luxury projects, and production homes across price points. Collaboration between architects, designers, and builders to maximize aesthetic, functional, and financial value. Innovation & Future Outlook New electric and digital flame technologies (e.g., SimpliFire Allusion Edge, SimpliFire Allusion Heritage). Product refreshes every three years to maintain style-forward, timeless appeal. Continuing to expand placement possibilities and premium customization for design-forward homes. At KBIS 2026 in Orlando, Hearth & Home Technologies showcased how the modern fireplace is evolving from a standard home feature into a high-value, design-forward element that serves builders, designers, and homeowners alike. The conversation revealed that fireplaces are not just a source of warmth—they are strategic tools for engagement, differentiation, and lifestyle storytelling in residential design. Research consistently shows that fireplaces are among the most desired features in new homes, with 77% of buyers listing them as a priority. Beyond emotional appeal, fireplaces offer tangible value: they can add up to 10% to a home’s resale value—equivalent to a garage—while remaining relatively accessible, starting at approximately $2,000. For builders, fireplaces help differentiate offerings in competitive markets, enhance staging appeal, and align with buyer desires for personalization and interaction. Modern fireplaces extend well beyond traditional living rooms. Hearth & Home Technologies’ portfolio includes indoor, outdoor, and indoor-outdoor configurations, allowing architects and designers to integrate fireplaces into kitchens, bathrooms, ensuites, and shared spaces. Electric fireplaces offer unprecedented placement flexibility, while gas units with direct vent technology allow designers to position flames virtually anywhere without compromising air quality. Heat management innovations also enable TVs to be safely mounted above fireplaces, merging functionality with aesthetic appeal. Customization and premium finishes remain a hallmark of Hearth & Home’s strategy. Their U-shaped and L-shaped designs, multi-sided fireplaces, and the Stellar by Heat & Glo Enlight Collection’s fireproof image panels demonstrate the growing appetite for bespoke elements that reflect homeo