
Guy Rehorst is the founder and CEO of Great Lakes Distillery, Wisconsin’s original post-Prohibition distillery. From hobbyist homebrewer to pioneering entrepreneur, discover how curiosity, experimentation, and an engineer’s perspective led him to transform the Wisconsin’s spirits landscape.Find out about the challenges of building a craft distillery from the ground up, from navigating regulatory hurdles to sourcing local ingredients and championing sustainability. This episode also delivers invaluable lessons for entrepreneurs – including the hard realities of sales, market volatility, and the power of adaptability in an ever-evolving industry.In this episode, we explore: (00:00) Pioneering Wisconsin craft distilling(04:05) Trailblazer’s journey into craft spirits(06:22) How bourbon is made and planned(10:06) Reviving absinthe after re-legalization(15:37) Making spirits vs selling them(17:37) THC cocktails and production challengesLinks mentioned in this episode:Connect with Guy Rehorst on LinkedInGreat Lakes Distillery
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