EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque

The numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be. Listen Now! 0:00 - Intro 0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 0:37 - Local Market Targ...