From Analytics To Owning The P&L (ft. Ryan Redus, VP of Real Estate, Hopdoddy)

In this episode, Lyden Foust is joined by Ryan Redus, VP of Real Estate at Hopdoddy, to unpack how restaurant brands grow the right way, in the right places. Ryan walks through his path from restaurant marketing to real estate strategy, how his time at Buxton shaped his data-driven approach, and why great site selection is a mix of analytics, negotiation, and on-the-ground intuition. They discuss co-tenancy, visibility, off-premise dining, and how to evolve a brand without losing what made it special in the first place.Chapters:(00:00) Introduction to Ryan Redus and His Journey(03:28) Transitioning from Consulting to Client Side(06:16) Building Relationships and Understanding the Restaurant Industry(09:05) The Importance of Negotiation in Real Estate(11:53) Insights from Buxton: Data and Real Estate Strategy(14:58) Financial Considerations in Real Estate Decisions(17:53) Adapting to Market Changes and Brand Evolution(20:32) Choosing Locations: New vs. Second Generation(23:25) The Future of Hopdoddy and Brand Relevance(25:11) Understanding Consumer Segmentation(27:19) The Shift to Off-Premise Dining(30:07) The Role of Co-Tenancy in Restaurant Success(39:07) Balancing Data and Intuition in Site Selection(49:27) Strategic Growth: The Texas Plus ApproachLearn more about Ryan RedusListen to Consumer Code on: Spotify | Apple | YouTubeFollow Lyden Foust on: LinkedIn | InstagramAbout Spatial.ai:Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at spatial.ai or schedule a free 30-minute demo.