EP 84: Move Over Bob... with Kate Glantz

What if construction’s workforce problem is actually a marketing problem?In this episode of Constructive Behaviors, Barb Allen sits down with Kate Glantz, CEO and co-founder of Move Over Bob, a magazine designed to attract young girls/women to the skilled trades, to talk about why so many young women never consider construction… and what the industry can do differently to change that.Kate shares her unconventional path to the skilled trades and why she believes construction needs to rethink both the message and the messenger when trying to attract the next generation.They also discuss how companies can better connect with young people, why construction needs to market the life and opportunities that come with these careers, and the work Move Over Bob is doing to help girls see themselves in the skilled trades.Connect with Kate & Move Over BobLearn more about Barb’s book, OneLadder to Leadership, available in paperback, eBook, and audiobook on Amazon.Looking for a Construction Industry Speaker that has Real Construction Experience? Someone your audience can truly relate to? Check out my Keynotes at ConstructionBarb.com and let's start a conversation to ensure your next event gets rave reviews! Barb@ConstructionBarb.com