Most construction companies treat pre-construction as an estimating department. That mindset is costing them projects. In this episode, Eric sits down with Sam Potts, Director of Pre-Construction at JP Cullen—a $900M family-owned, self-performing GC out of Wisconsin. Sam explains why pre-con managers should be treated like project managers, how to align budgets around what actually matters to the owner, the power of a "yes-if" mentality when clients make unexpected requests, and what separates a good estimator from a great pre-construction leader. In this episode, you'll learn: • Why pre-con's real purpose is setting your project teams up to win • How discovery meetings and the right questions unlock owner priorities • The Risk Opportunity Log: a tool to eliminate budget surprises • Why cost transparency is the fastest way to build trust • How AI is starting to impact takeoffs—and the risk to junior estimator development • The leadership shift from directing to coaching that changed Sam's career If you want pre-construction to become a true competitive advantage for your company, this episode is a must-listen.
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