
What does it actually cost to keep wildlife on the landscape and who's paying for it? In this episode of Connecting with Conservation, hosts Jon Gassett and Jim Curcuruto sit down with Luke Thorkildsen, Chief Operating Officer of Weatherby, one of America's most iconic and longest-standing firearms manufacturers. Weatherby is an 81-year-old, still family-owned company that made the move from California to Sheridan, Wyoming in 2018–2019, a transition that, as Luke describes it, "almost broke" them but ultimately more than doubled their revenue and workforce. Luke walks through how Pittman-Robertson Act excise taxes work from the manufacturer's side: built into the first sale price, paid quarterly, and totaling millions of dollars annually from Weatherby alone. It's a tax the industry effectively imposed on itself and the conservation infrastructure it funds reaches far beyond most people realize. Beyond the factory floor, Luke serves as chairman of the board at the Mule Deer Foundation and brings a candid perspective on where mule deer stand right now: one of the few big game species in the U.S. that is genuinely declining. Habitat loss, weather patterns, and landscape fragmentation are all in play, and the conversation goes beyond slogans to look honestly at the challenges ahead. The episode also covers the history of the Weatherby Award, a prestigious lifetime achievement recognition in hunting that predates most people's awareness of the brand itself. It also discusses the company's full product line from the .224 Weatherby to the .460 Weatherby Mag, and the new ultralight Backcountry Capra rifle coming in at just four pounds. For anyone who's ever wondered where conservation money actually comes from, or who's behind the numbers cited in policy discussions, this episode provides a clear, grounded answer from someone who writes the check. For more information, visit us at: Wildlife Management Institute: https://www.wildlifemanagement.institute Outdoor Stewards of Conservation Foundation: https://www.stewardsofconservation.org Weatherby Inc: https://www.weatherby.com #connectingwithconservation #Weatherby #WeatherbyFirearms #pittmanrobertson #wildlifeconservation #muledeerfoundation #muledeer #publiclands #huntersforconservation #hunting #wildlifemanagement #wmi #wildlifemanagementinstitute #outdoorstewards #excisetax #conservationfunding #backcountryhunting #FirearmsIndustry #SelfReliantHunter #WyomingHunting #biggamehunting #CapeBufalo #MarkV #BackcountryCapra #65RPM #300WeatherbyMag
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Season 3: Episode 20: Managing Wildlife Across Two Thirds of a Continent

Season 3: Episode 19: Wildlife Habitat in the Intermountain West.

Season 3: Episode 18: A Declining Icon: Mule Deer, Public Lands & the Fight to Turn the Tide

Season 3: Episode 17: Firearms, Conservation & the Excise Tax: How Firearm Importers Fund Wildlife
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