Ep. 110: Clean Out Your Website Junk Drawer

Jaime sits down with digital strategy expert Georgy Cohen to tackle the persistent problem of content debt in higher education websites. Comparing the cluttered digital ecosystems of universities to an overflowing junk drawer, Cohen explains how years of unchecked publishing have resulted in outdated, redundant, and fragmented content that degrades institutional brands and creates confusing user experiences. Guest Name: Georgy Cohen, principal, Georgy Cohen LLC Guest Social: https://www.linkedin.com/in/georgy/ Guest Bio: Georgy Cohen has spent more than 20 years leading digital strategy and content strategy initiatives for higher education, publications, and nonprofits. Her experience includes stints leading web strategy at Tufts University and Suffolk University, serving as vice president of digital strategy at the digital agency OHO, and running her own independent consultancies. Georgy currently operates the creatively named Georgy Cohen LLC, working with partners in higher ed and beyond on digital strategy initiatives. She also speaks widely at national conferences, to campus teams, and to the pets who frequent her office. Georgy’s background is in journalism. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.