Ep. 105: The Power of Faculty Thought Leadership on LinkedIn and Beyond

Jaime Hunt sits down with Eden Bloss, Chief Marketing Officer at UNC Asheville, to explore how faculty thought leadership can strengthen institutional brand, reputation, and visibility. Together, they discuss why faculty experts are one of higher education’s most powerful storytelling assets, especially when their research and expertise connect to timely conversations in the media, on LinkedIn, and across digital channels. Guest Name: Eden Bloss, Chief Marketing Officer, UNC Asheville Guest Social: https://www.linkedin.com/in/eden-bloss-46a796ba/  Guest Bio: Eden brings more than two decades of experience in strategic marketing communications to UNC Asheville in both corporate and agency settings, as well as a depth of experience in higher education within the UNC System. As Associate Vice Chancellor for Communications at UNC Greensboro, she led a team of communications professionals – editorial writers, social media managers, multimedia specialists, in addition to a group of cross-functional communicators across the university’s schools and programs. With expertise in crisis communication, brand and image development, media relations, website development, strategic and celebrity partnerships, brand ambassadors and community and government relations, Eden has a proven track record for developing collaborative relationships, creating a positive and productive team culture with a commitment to delivering results that exceed expectations. She is on the Board of Directors for PublicEd Works, a non-partisan 501(c)(3) charitable organization that focuses on increasing residents’ knowledge of public education in North Carolina, a CASE Awards Circle of Excellence Judge, Women in Leadership and PRSSA mentor. An avid runner, she has completed multiple marathons, including Boston and Marine Corps, and enjoys hiking across national parks – Big Bend, Yellowstone and the Grand Tetons are recent favorites. She is married with two adult children. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.