
Big law firms have run the same playbook for 50 years: hire armies of young lawyers, bill their hours at steep rates, and funnel the money up to the partners. AI is about to upend that model. It can already do much of the grunt work that associates cut their teeth on and is coming for the sacred cow of Big Law — the billable hour. This week on Compound Interest, Liz and Rohan sit down with Rachel Proffitt, partner and CEO of the Silicon Valley-based Cooley, to talk about what the rainmakers of the future look like, the rise of AI-native law firms, and the paranoia sweeping the industry. Sign up to get the Semafor Business briefing in your inbox. This season of Compound Interest is in partnership with Amazon Business. Amazon Business is a trusted partner that transforms business buying by combining Amazon's vast selection, competitive pricing, and fast delivery with added tools and insights to help businesses simplify purchasing, manage spend, and buy smarter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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