Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Local SEO for Brand Photographers: How to Get Found Before the Competition Does

September 15, 2026·17 min
Episode Description from the Publisher

Most brand photographers lean entirely on their website to get found locally, and miss most of what actually decides who Google shows first. This episode is about everything else — the parts of local search that happen away from your website altogether, and how they work together to tell Google and AI search tools who you are and where you operate.You'll get a straight read on where photographers most commonly trip themselves up online without realising it, what Google actually rewards versus what quietly gets accounts flagged or shut down, and a handful of low-effort local signals most photographers never think to use.If you've ever wondered why a photographer with a weaker portfolio than yours is outranking you locally, this is the episode that explains why.For more on turning one of these signals specifically into leads, go back to Get More Leads Using Google Maps to Your Photography Business.For more on turning one of these signals specifically into leads, go back to Get More Leads Using Google Maps to Your Photography Business.

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