Climate YouTuber: Lies might be winning. But there's good news. | Dr Simon Clark (4K)

Check out the UK's most trusted climate action platform, Ecologi at: https://tinyurl.com/kfswnxth Dr Simon Clark is a climate YouTuber with 720,000+ subscribers who's spent 15 years translating climate science for audiences who didn't know they needed it. He's a physicist by training, a communicator by choice, and someone who's watched misinformation campaigns evolve from fringe conspiracy theories into sophisticated, well-funded operations that now shape how millions of people understand the climate crisis. This conversation goes deep into why lies are winning, why the truth resists simplicity, and why the platforms we rely on to spread information are fundamentally designed to reward the wrong things. We also talk about what's actually working when it comes to UK climate policy, why Ed Miliband might be the most underrated figure in British politics right now, and why Simon thinks the Iran crisis could be Asia's Ukraine moment for clean energy. We cover: Why climate misinformation is so successful: it's simple, it fits social media, and it tells people what they want to hear The fundamental shift from debunking to pre-bunking, and why signal-boosting bad arguments by responding to them is a trap Why food misinformation has escaped scrutiny in a way fossil fuels haven't, and how Big Tobacco's playbook was inherited by the food industry The conditions that created the misinformation crisis: a deficit in media literacy, platforms designed to reward sensationalism, and billionaires buying up media to control the algorithm Why democratic oversight of discovery algorithms is one of the most important climate conversations we're not having Trojan Horse videos: how Simon packages climate content to look like skeptic material, then pulls the rug two minutes in to reach people outside the choir Why the UK has reduced domestic emissions by over 50% since 1990, and why almost nobody knows that Simon's honest assessment of the UK government's climate policy: energy gets four stars out of five, nature and biodiversity gets two Why Ed Miliband knows his stuff, why carbon capture isn't as stupid as people think, and why the decision not to introduce zonal pricing was actually defensible The Iran crisis as a potential turning point: why this could be Asia's Ukraine moment for renewables, and why it's extraordinary good fortune that the world's largest emitter is also the country building all the clean technology Why Trump might go down in history as the president who accidentally accelerated the energy transition by creating an oil crisis The balance between hope and despair, why Simon hates being asked that question, and why the only way to guarantee we don't make it is by stopping —— This podcast is sponsored by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth —— Find Simon's work at www.youtube.com/@SimonClark Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/ —— Chapters 00:00 Why is climate misinformation so successful? 08:30 How do you tackle it? 15:42 Food misinformation and the Big Tobacco playbook 23:15 What conditions created the misinformation? 32:40 Should algorithms have oversight? 38:20 Using a Trojan Horse to break out the echo chamber 47:15 The UK’s climate wins most people don’t realise 54:30 How well is the UK gov. really doing? 1:06:20 Carbon capture, zonal pricing, and Ed Miliband 1:18:45 The Iran crisis as Asia's Ukraine moment 1:27:30 Why Trump might accidentally accelerate the transition 1:35:10 The hypothetical video with £100,000 1:42:50 Hope, despair, and why stopping guarantees failure