Catherine Valdivieso and the SwapCo App Make Sustainability Stylish

Show notes for this episode come from an article that has been republished with approval from the author, Carlos Roa. See the original article here.   As billions of garments end up in landfills each year, Catherine Valdivieso's SwapCo app makes sustainable fashion simple by helping users "swipe, match and swap" clothes while curbing overconsumption this holiday season   By Carlos Roa   According to Earth.org, the fashion industry produces more than 100 billion garments each year, and an estimated 92 million tons of them end up in landfills. That is the equivalent of a garbage truck full of clothes dumped every second.   The same source states that if nothing changes, that figure could rise to 134 million tons by the end of the decade, while the industry's carbon emissions are projected to increase by 50 percent by 2030.   To help reverse that trend, Catherine Valdivieso, CEO and founder of SwapCo, created an app designed to make sustainable fashion social, local, and easy. SwapCo works like a "dating app for fashion": users upload photos of their clothes, swipe to find matches, and connect with others to swap items in person. No packaging, no shipping, no waste.   With record levels of clothing waste worldwide, Valdivieso's work comes at a crucial time. As the holiday season approaches, her message is simple: slow down consumption and rediscover joy in conscious fashion choices.   <p class="Paragraph SCXW19130417