Social Media And Modern Elections

A single TikTok can redefine a candidate faster than a week of traditional ads, and that reality is changing American elections in real time. We sit down with educator Spencer Burrows to trace how campaign communication evolved from “earned media” moments to Facebook fundraising, Twitter as a direct line to voters, and now podcasts and short-form video that reach people who don’t even think of themselves as political. Along the way, we ask what this means for Gen Z voters, whose political inf...