Cisco Podcast Network

SHIFT HAPPENS: Ep. 36: Talking Shift - The Coach's Playbook: Unlocking your Potential w/Sam Barcus

May 19, 2026·49 min
Episode Description from the Publisher

In this special edition Talking Shift episode, host Jeff Edwards sits down with executive coach and NewLeaf Partners International co-founder Sam Barcus — the trusted advisor behind many of Cisco’s most influential leaders. But this conversation is bigger than leadership coaching. It’s about the invisible ceilings that hold ambitious people back… the difference between performing and simply looking performative… and why the best leaders train more like elite athletes than corporate executives. From his early days at Texas Instruments and Price Waterhouse to helping shape consultative selling at IBM during one of the biggest transformations in tech history, Sam shares the experiences that shaped his coaching philosophy — one built on awareness, authenticity, curiosity, and relentless growth. Along the way, Jeff and Sam unpack: 🔥 Why high performers often become their own biggest obstacle 🧠 The power of a personal “brand promise” — and how it changes the way you show up ⚡ Why “what got you here won’t get you there” has never been more true in the age of AI 🤖 What executives are really wrestling with right now as AI reshapes work, leadership, and decision-making 💡 Why recovery, reflection, and curiosity may be the ultimate competitive advantages This episode is thoughtful, deeply human, and filled with practical wisdom for anyone trying to grow into the next version of themselves — whether you lead a global organization or are simply figuring out your next move. We are Talking Shift to make shift happen.

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