Courtney Burke Summers, Chief Marketing Officer of Vivo Performing Arts

Rebranding a beloved institution requires not only defining what comes next, but building enough trust and shared ownership that both longtime supporters and new audiences see themselves in the future. Courtney Burke Summers recently helped lead the sweeping rebrand of Celebrity Series of Boston into Vivo Performing Arts, launching a new identity designed to better reflect the organization's role in its community. In this episode, Courtney shares what it took to bring people along through that transformation and why meaningful change can only happen at the "speed of trust." She also reflects on the opportunities and challenges of being a nomadic presenter; the value of collaboration across the arts ecosystem; and what most arts organizations are forgetting about the next generation of audiences.  ----- LINKS Vivo Performing Arts: https://www.vivoperformingarts.org/  The REACH at the Kennedy Center: https://www.kennedy-center.org/reach/  Libby: https://libbyapp.com/