Why Every Oil & Gas Company Is Getting AI Strategy Wrong (And How to Fix It)

Most companies talk about AI strategy but freeze when it's time to actually implement. Collin McLelland shares how one E&P CEO cut through the noise by focusing on small, tangible wins—like automating regulatory filings that saved 1200 engineering hours. The real insight? Stop chasing sexy AI projects and start with workflows that deliver immediate ROI. Once teams see quick wins, adoption spreads fast and sophistication builds naturally.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 00:00 - The AI strategy question every executive is asking00:45 - Why big companies struggle to start with AI01:39 - Start small: the $1M savings approach02:20 - Real example: automating regulatory filings saves 1200 hours02:39 - Why companies chase sexy AI projects instead of practical wins03:07 - How sophistication builds through successive applications03:58 - Reimagining workflows: focus on outputs, not processes04:58 - The foundation: get your data house in order first05:50 - Pattern recognition: where the real home runs happenhttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters