Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI

Jason Barnard, founder of Kalicube and inventor of the Kalicube Framework, joins the show to reveal why the story machines repeat about you online rarely matches the story you want to tell and how to fix it.In this episode, we dive into the little-known world of storytelling for machines, why the first audience for your personal brand is no longer a person, but AI. From entity homes and online ambiguity to how Google or ChatGPT decides which “you” to present, Rob and Jason unpack the new rules for making your narrative machine-readable.Jason Barnard reveals how leaders can wrangle their sprawling digital histories, reframe their “blue dog moments,” and strategically manage their multifaceted stories so AI lands on the right headline. He shares practical frameworks for clarifying your message, structuring your About page, and turning corroboration into your secret weapon.Listen in and you’ll discover why third-person bios matter, how to spot and fix narrative drift, and a step-by-step action plan that puts you, not the algorithm, in the driver’s seat. If you want the strategy behind being known for what you choose, this one’s essential.KEY TOPICSWhy your online narrative is only as strong as its consistency across every platform [00:09]Building an "entity home" to guide AI's understanding of who you are and what you do [02:28]The three-part process: claim, corroboration, and proof for strengthening your digital reputation [20:46]How to reframe past careers so they support your current story (and avoid becoming "the blue dog") [26:36]The first step for every leader: secure your own domain and create an About page that aligns your story [30:16]GUEST BIO & LINKSJason Barnard is an entrepreneur, keynote speaker, author, and award-winning digital marketing innovator. Known as the "Brand SERP guy", he coined the term "Answer Engine Optimisation" in 2017 and now leads a platform that tracks 25 billion data points across 73 million brand profiles. With over 14 years’ experience in shaping how AI understands and repeats personal brands, he helps entrepreneurs and businesses control their narrative across the web so Google and ChatGPT get it right, every time.Connect with Jason Barnard:Website: https://kalicube.com/LinkedIn: https://www.linkedin.com/in/jasonmbarnard/Free AI Audit: https://diagnosis.kalicube.pro/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.