David Ellison's Paramount-Warner Empire & The Fight That Comes Next

David Ellison has won Warner Bros. Discovery. Now he has to figure out what, exactly, to do with it. LightShed analyst Rich Greenfield joins me to talk through the next version of the Paramount-Warner empire: Why Ellison wants to be Netflix; why CBS and the NFL still matter so much; and why simply bolting Paramount+ onto HBO Max won’t magically create a winning streamer. Then we zoom out to the much bigger problem for Hollywood: AI is making it easier and cheaper to create video, which could mean an explosion of stuff to watch — and a real challenge to the value of giant movie and TV libraries. Rich thinks the winners will need to become platforms, not just studios. We also talk about Meta’s Muse, and why Rich thinks it could be a much bigger deal than people realize. Learn more about your ad choices. Visit podcastchoices.com/adchoices