Episode 265 - Modern Pay Plans and Efficiency Tips To Fix The Tech Shortage With Eric Svedberg

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Eric Svedberg of European Autowerks. Eric shares his journey from starting in the gas station business at 16 to owning and growing a successful automotive shop. The conversation dives deep into the persistent technician shortage, with Eric outlining the challenges in attracting and retaining skilled talent and the evolving pay structures needed to stay competitive. The hosts and Eric also explore strategies for fair compensation, diagnostic testing systems, and the importance of shop culture and communication in bridging the divide between owners and technicians.00:00 Starting at a gas station job04:49 Rebranding to Automotive Specialists09:29 Mac and cheese cart setup11:26 Bellman warns about minibar sensor15:40 Salary expectations for auto techs18:05 Explaining the three-level system21:04 Handling customer pushback25:35 Technician pay discussions26:54 Negotiating a technician's pay raise30:33 Paying employees more than expected34:26 Explaining the production bonus system37:27 Growing demand for skilled technicians41:53 Ensuring seamless parts distribution44:01 Discussing social media dynamics48:42 Dealing with unreliable workers52:06 Understanding different industry perspectives55:27 Dealing with technician issues56:07 Discussing employee accountability