AI-First Business Education: How Kogod Transformed Culture, Curriculum, and Faculty Adoption

Most business schools are still forming committees to figure out what to do about AI. Kogod School of Business at American University formed a committee, but far from the typical higher ed standards. Leadership gave it six weeks and a five-page limit, and used the recommendation to integrate AI into every department, major, and minor. Three years later, undergraduate enrollment is up 40%, applications are up 50%, and more than 90% of faculty are using AI in the classroom. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with returning guests David Marchick, Dean of the Kogod School of Business at American University, and Angela Virtu, Professor of IT and Analytics and Associate Director of Kogod's AI Institute, about how the school moved from a dean's instinct that AI would be big to a fully embedded, faculty-driven transformation that has redefined how business education is taught, assessed, and experienced by students. Marchick and Virtu walk through how they navigated shared governance at speed, leaned into 14 core course coordinators to spread adoption like wildfire, and built a culture where faculty are making stuff up, trying things, and pivoting when something doesn't work. Virtu explains how courses are being rebuilt from the ground up, with professors shifting from lecturers to coaches and students building real software for real clients. Marchick shares the enrollment and media results, including being named the first AI-first business school by Bloomberg Businessweek. This conversation is especially relevant for institutional leaders trying to figure out how to move on AI without blowing up their governance structures or losing faculty trust. Kogod's playbook worked within existing academic processes, and the results are measurable. Topics Covered: •       How a conversation with a Google executive sparked the AI initiative before ChatGPT went mainstream •       Why Marchick gave the faculty committee six weeks and a five-page limit instead of a two-year study •       The top-down and bottom-up strategy that moved faculty adoption from a handful of volunteers to over 90% •       How 14 core course coordinators became the tactical lever for culture change across the school •       The shift from professors as lecturers to professors as coaches •       How non-quantitative students are programming and building functioning apps using AI <span style= "mso-list: Ign