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by Mark Gandy
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- Apr 11, 20261h 2m
Story Business
In his new book, Story Business, Gavin McMahon argues that the best-packaged ideas—not just the best ones—win in the marketplace. Drawing on his background as an engineer and his work in the defense, automotive, and other industries, Gavin frames storytelling as a fundamental business device baked with emotion. He moves beyond simple marketing, providing a practical framework across six genres—value, product, brand, sales, leadership, and culture. His creative guidance shows leader...
- Mar 28, 20261h 7m
Hourly Billing Is Nuts
Jonathan Stark needs no introduction in the value pricing world. Many years ago, Jonathan came to the realization that hourly billing was not a workable solution for him and his software development clients. He eventually ditched the billable hour in favor of value pricing. Flash forward to the present, and he's recorded more than 500 episodes on his podcast, Ditching Hourly, and he's impacted well into the thousands of people he's coached, mentored, and spoken to as they have transformed the...
- Mar 22, 202658 min
Finding Value in Numbers
The subtitle of Ehsan Ehsani's new book Finding Value in Numbers is The Essential Investing Toolkit to Win on Wall Street. If I may, I'm adding my subtitle too, which is Learn a Handful of Key Financial Concepts for Your Small and Growing Enterprise. Accordingly, this book is not just for Buffett-like value investors but for CEOs, finance directors, operating managers, and board members. In this conversation we hit on some new ways to approach ROIC, which goes far beyond some of the conventio...
- Mar 1, 202652 min
Would You Work for Chainsaw Al Dunlap?
They called him 'Chainsaw Al.' In 1996, Al Dunlap took over a struggling Sunbeam and did what he did best: he cut. He let go 6,000 employees and closed 18 factories. The stock price? It nearly quadrupled in less than two years. To Wall Street, he was a superstar. But the 'turnaround' was a house of cards. To meet impossible targets, Dunlap used 'cookie-jar' accounting and 'channel stuffing'—basically booking future sales today to hide massive losses. By 1998, the board fired him, ...
- Feb 23, 20261h 2m
Sales Punks With Kyle Hegarty
Kyle Hegarty is a gifted, story-centric writer, as evidenced by his first book, The Accidental Business Nomad. Kyle's newest book describes the sales recession B2B sales teams are facing and offers remedies to overcome sales ineffectiveness rooted in an outdated playbook. The book is Sales Punks, and in this easy-to-follow narrative, Kyle explains the difference between the seller's journey and the buyer's journey and why that mindset shift is required. We also learn why most reps don't hit s...
- Nov 8, 20251h 3m
Gimme a Crisis With Howard Green
He helped to navigate a violent and catastrophic economic crisis in Argentina. He helped shape the playbook for a Dominican Republic bank bailout, which nearly brought the country to its knees, and he was at the helm of this international bank during the financial crisis, which made money during that time period. Howard Green's book, Gimme A Crisis, is a roadmap for becoming a CEO, understanding the differences between liquidity and capital, learning the essentials of risk management, and the...
- Nov 3, 20251h 4m
The Bottomless Cup With Kevin Boehm
Over the past thirty years, Kevin Boehm has opened forty restaurants, been awarded the highest honor in his profession, and served everyone from Mick Jagger to President Obama. Kevin's new book is a memoir entitled The Bottomless Cup. During this conversation, we hear how Kevin endured a chaotic relationship with his surrogate father and what it was like to learn of his biological father when he was a college student. Despite many obstacles and hardships, Kevin was a successful restaura...
- Oct 10, 20251h 6m
Superperformance with George Pesansky
If you like the topics of organizational performance, personal and professional excellence, and thought-provoking mental models, then Superperformance by George Pesanky is worth reading. In this conversation, we'll learn about The Golden Hour, Root Cause Success, the Thomas-Kilman Conflict Model, the Prison of Expectations, and the Kano Model.
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About CFO Bookshelf
The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.
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Frequently Asked Questions
What is Podzilla's CFO Bookshelf daily summary?
It's a free AI-powered email that summarizes new episodes of CFO Bookshelf as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Mark Gandy.
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