CEO Reflects - Navigating Company Growth and culture with Neliya Macheva, Dreamix

Can you scale a company without losing its soul?In this episode of CEO Reflects, Tony Wood talks with Neliya Macheva, Head of Talent and Culture at Dreamix, about the transition from a tight-knit startup to a scaling powerhouse.Neliya pulls back the curtain on how to "architect" a culture that survives rapid growth. They discuss why culture is defined by how you treat people during the hard times—like bench periods rather than just the perks you offer during the good times.In this 20-minute masterclass:Turning Points: How to spot when your "small biz" intuition is no longer enough.The Culture Test: Why Dreamix chose stability over layoffs to protect their values.Leadership Evolution: Shifting from a hands-on manager to a "leadership architect."Hiring Secrets: Why cultural fit always trumps technical skill.