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- Nov 18, 202529 min
NAR Grants, Tools, and Resources for State and Local REALTOR Associations To Turn Ideas into Actions with Christine Windle: Part 2
Welcome to the Center for REALTOR® Development podcast, the podcast for REALTORS®, all about real estate. I'm Monica Neubauer, your host. Many REALTORS® are hugely engaged in our communities. Others are looking for opportunities to engage. Christine Wendell, our guest, has been teaching us about ways that we can engage in the community and help communities elaborate opportunity, create more beautiful and functional spaces, and expand our education. And if you didn't listen to Episode 1, please go listen to Episode 1, where Christine very eloquently describes these grant programs that are available through NAR. Christine serves as the Director of Community Outreach at the National Association of REALTORS®, where she leads the community outreach team and oversees the implementation of a suite, and that's what we talked about in episode one, a suite of programs, grants, and services, things designed to strengthen state and local REALTOR® Association advocacy on public policy issues and public spaces and housing. Christine has so much experience, over 35 years of experience in advocacy, communications, organizational leadership, and PAC fundraising. She previously served as the CEO and Public Policy Director of the Dulles Area Association of REALTORS® in Loudoun County, Virginia. [2:30] Christine says the NAR grant programs are designed to help state and local REALTOR® associations advocate, engage, and educate on community development and Fair Housing issues and initiatives. [3:02] Christine says Community Outreach has a suite of five grant programs designed to help you engage in community development and fair housing, along with a number of resources that help ignite progress, economic development, and revitalization in communities. [3:22] You can find more information about the Community Outreach programs on the NAR REALTOR® Party Community Outreach landing page. Monica adds, We're going to put the links to these NAR pages and to some videos into the show notes. [4:35] Christine receives 50 to 60 placemaking grant applications a year. The program has been in place since 2010. There are many inspirational stories on the Spaces to Places Blog. [4:57] Hannah Dannenfelser, the team's manager of grants and resources, created with the production team a placemaking video that showcases recent stories and projects that can help provide inspiration. [5:15] One of Christine's favorite stories was a project by the Fredericksburg Area Association of REALTORS® (FAAR) in Virginia. They worked with the town of Orange to create a needed community park space in a once-vibrant African American business district that was disrupted by a highway project. [5:39] The African American Commemorative Park is now a catalyst for renewal. The NAR Placemaking Grant that Fredericksburg applied for helped offset the cost of benches and interpretive panels that share the area's history and offer a place for reflection. [5:59] The FAAR hopes the community gathering space will attract businesses and help keep the historic character. It was inspirational. It's in the placemaking video; it is a great example of committee engagement and how the REALTORS® brought the project to the table. [6:25] The FAAR Public Policy Director, Kim McClellan, applied for the grant in partnership with the REALTOR® leadership and worked with everyone toward the completion of the project. Be sure to check it out in the video and see what Christine is talking about. [6:43] Monica has been in some of these places with historical markers, just by happening upon them. The community where Monica lives has done that with a statue, markers, and a story. Now people can see the history right there. If we can be a part of that, how awesome it is to remind people of history! [7:22] Monica loves seeing the history. It reminds her that the community has been there. There are roots and stories, and there's the future. [7:32] Christine says to be sure, when thinking about these projects, to let the community know how involved and engaged you are. [7:40] Grants can fund a plaque that includes all of the contributors to the park. Add your name on it. Christine wants to demonstrate how these funds are working in communities and to ensure that the community knows that the REALTORS® are front-and-center in these projects and issues. [8:31] When REALTORS® come together with the community and the parks or public works team or municipal leaders, to build something tangible, it could take a year, it could take two years, but trust grows pretty quickly when you are working with a com
- Nov 4, 202535 min
118: NAR Grants, Tools, and Resources for State and Local REALTOR Associations To Turn Ideas into Actions with Christine Windle: Part 1
Welcome to the Center for REALTOR® Development podcast. I'm Monica Neubauer, your host. REALTORS® play a powerful role in shaping our communities. Many are deeply involved, while others are just beginning to explore the possibilities. As an industry, we bring tremendous value, not just to buyers and sellers, but to neighborhoods, main streets, and local community development initiatives that make our communities stronger. What many people don't realize is that the National Association of REALTORS® offers a suite of grants, tools, and resources available only to state and local associations, to help turn great ideas into action. Whether it's improving housing access, revitalizing public spaces, or tackling zoning challenges, NAR has programs that can help. Maybe something we discuss today will inspire an initiative you may want to get involved in, or open a door you didn't know was there. [1:50] Joining us to share more is Christine Windle, who helps lead some of these efforts at NAR. Welcome, Christine. [1:59] Monica shares Christine Windle's biography. [3:02] Christine explains that NAR's Community Outreach Program offers several grants: Smart Growth, Housing Opportunity, Placemaking, and Fair Housing. These are available exclusively to state and local REALTOR® associations, not individual REALTORS®. [3:19] NAR's Community Outreach Program has produced webinars for state and local associations of REALTORS® and their leadership on how to leverage these grants. Just Google NAR Community Outreach webinars, and the page comes up. [3:32] The discussion will be how REALTORS® can work through local associations and state associations to identify, advocate for, and support eligible initiatives. All of these projects are meant to be done with the community. [4:03] It's REALTORS® helping the community, in partnership with their local and state association. There are networking opportunities. It's the industry lifting the community. [4:50] The Community Outreach Grant and Resource program is designed to help REALTOR® associations and their leadership engage in transformational work, bringing REALTORS® to the table to support housing opportunity, smart growth, placemaking, and fair housing in their communities. [5:12] Within the program, there are cornerstone grants. The Smart Growth Grant supports local planning efforts, infrastructure, investment planning, zoning reform, and more. It helps associations bring stakeholders together to plan for future growth in ways that are equitable and sustainable. [5:32] The Housing Opportunity Grant is a little different. It focuses on expanding access to home ownership, reducing barriers, and promoting housing affordability. These grants often support first-time buyer education, workforce housing forums, and housing trust fund advocacy. [5:50] The Placemaking Grant helps associations convert underutilized spaces into vibrant public spaces. So think of a pocket park, a trailhead, or alley activation. These small projects can have a really big impact on the quality of life and smarter growth. [6:11] Monica asks to hear more about these individual programs and how they help REALTORS®. [7:12] Christine explains the Housing Opportunity Grant. It's a widely used grant. It's a great member-engagement grant. It's a great grant to leverage for the local association when REALTORS® want to get involved in a Housing Fair. Several local associations will work with partners. [7:30] Partnerships are an important aspect of these programs, with associations leveraging relationships with municipalities, Housing Authorities, and housing counseling entities to put together Housing Fairs. The grant can help support expenses associated with those Housing Fairs. [7:53] The Housing Opportunity Grant Level 2 can be leveraged up to $7,500 to support the venue rentals, expenses, marketing materials, and needed workshop speakers. The REALTORS® work with the local association through the committee structure to help design the event and to help with engagement. [8:15] Many of them come to the table with ideas on what we need to do to get it done this year. We work with the local association. The board of directors of the local association signs off, and the staff applies for the grant. We help them understand what the best practices are with housing fairs. [8:36] Christine says we'll show them the housing opportunity toolkit, which has real-life examples, the REALTOR® success stories, where they can gain inspir
- Oct 21, 202531 min
117: Livable Communities for the 50-Plus Population with Rodney Harrell, PhD: Part 2
Welcome to NAR's Center for REALTOR® Development podcast. I'm Monica Neubauer, your host. We welcome back to the show Dr. Rodney Harrell from the AARP. In our last episode, we discussed the AARP Livability Index™ and what is important to our mature buyers and sellers. Dr. Harrell is also a policy specialist, so that's what we're going to focus on today. I love a little government and advocacy things going on! Welcome back! Rodney Harrell, PhD, is the Vice President of Family, Home, and Community at AARP, where he leads national work on housing, livable communities, and aging in place. He created the AARP Livability Index™, guiding how we evaluate and design neighborhoods that truly work. With a PhD in Urban Planning from the University of Maryland and a deep background in public policy and community development, Dr. Harrell brings data-driven actionable insights on how real estate intersects with longevity, lifestyle, and liveability. [:42] We welcome back to the show Dr. Rodney Harrell from the AARP. In our last episode, we discussed the AARP Livability Index™ and what is important to our mature buyers and sellers. Dr. Harrell is also a policy specialist, so that's what we're going to focus on today. Welcome back! [1:08] Monica introduces Dr. Harrell and describes his role with the AARP and his focus on livable communities for mature adults and future mature adults. Dr. Harrell has a PhD in Urban Planning and a deep background in public policy and community development. [1:47] As REALTORS®, we work primarily with people who are buying and selling properties. The nuances of policy may not feel like they directly affect us… until they do! When we do run up against these things, it can be a frustrating wakeup call. By the time we know about it, it may be hard to fix. [2:37] Dr. Harrell says the AARP's Future of Housing initiative considers a range of trends that are impacting needs. One trend is that the population is aging faster than was expected, with 10K people turning 65 every day. [2:58] Since we have not built the types of housing in our communities that support aging, we don't have a lot of housing that meets people's needs at any age and any level of physical ability. [3:09] Simultaneously, we just don't have enough supply of housing. As a country, we are short many millions of units of housing. We don't have enough housing, and housing is too expensive. [3:40] Dr. Harrell notes that we don't have enough housing at different price points. If we get housing that will meet our needs as we age, and it is affordable, is it in the right place? You might not find housing that meets your needs, that you can afford, and that is where you want it to be. [4:12] Housing that has the accessibility features that people might need as they're aging, housing that's affordable, and housing in the right location that meets all our other needs are the three pieces of the puzzle to create the housing that aging adults need. [4:48] Dr. Harrell discusses zoning. Zoning is a huge barrier. It can prevent communities from having the types of housing options that folks need. Communities want to create more flexibility in their neighborhoods. [5:20] The AARP Livability Index™ looks at neighborhoods with options other than a single-family home. Roughly 80% of the neighborhoods in the country only have single-family zoning and nothing else. That means there aren't a lot of options in those places. That's a huge barrier. [5:43] Zoning is just an early step in the process. There are additional barriers in the process of building some of the housing we need, which is part of the reason we have a supply shortage. [6:06] Monica has been looking at government and zoning. Going through the whole process with a development community can take years. If people make decisions based on current needs and not future needs, they may miss something. [6:31] Dr. Harrell says that's why his team at the AARP Public Policy Institute pulled together this Future of Housing initiative. Thinking ahead is required. If you want to buy in a neighborhood, that neighborhood needs to have the housing options that you need. [7:19] It's required to have a long-term thought process when it comes to our housing community choices in this country. Problems that we have today come from not having a long-term approach in the past, and will continue to hurt us if we don't have a long-term outlook for the future. [8:11] One of the challenges with single-family housing zoning across the country is that it prevents people from having some of the options that might work for them. Dr. Harrell loves Accessory
- Oct 7, 202528 min
116: Livable Communities for the 50-Plus Population with Rodney Harrell, PhD: Part 1
Welcome to NAR's Center for REALTOR® Development podcast. I'm Monica Neubauer, your host. We are very excited to have Dr. Rodney Harrell from the AARP as our guest today. Rodney Harrell, PhD, is the Vice President of Family, Home, and Community at AARP, where he leads national work on housing, livable communities, and aging in place. He created the AARP Livability Index™, guiding how we evaluate and design neighborhoods that truly work. With a PhD in Urban Planning from the University of Maryland and a deep background in public policy and community development, Dr. Harrell brings data-driven actionable insights on how real estate intersects with longevity, lifestyle, and liveability. He is a housing specialist who focuses on housing for mature adults and people who want to become mature adults one day. [:52] We are very excited to have Dr. Rodney Harrell from the AARP as our guest today. Welcome, Rodney! [:57] Monica introduces Dr. Harrell and describes his role with the AARP and his focus on livable communities for mature adults and future mature adults. [2:10] Monica is excited to talk with Dr. Harrell. She taught the Senior Real Estate Specialist Designation for many years. She brings up these points about 50-plus people: Boomers do not want to be called Seniors. The 50-plus market has three generations in it. What do the 50-plus want to be called today? [2:40] Dr. Harrell says it's important to consider that aging isn't always the same. It's not the same as it has been, and it's not the same as it will be in the future. It's not the same for everybody. Your aging journey is your journey. [2:54] Dr. Harrell likes to think about people by age group. People who are 50 and older are part of the 50-plus population. More importantly, he thinks about people at life stages. What's going on in their life, family, and self? Are you an empty nester, not driving, or having trouble with stairs? [3:26] For thinking about people as a group, age ranges or life stages are useful. Dr Harrell likes to think of people as individuals. [3:34] Monica is of an age where she could have grandchildren. She has grown children, and she could have grandchildren, but she doesn't. She's rearranging her life stage with some of the other things that go with grandchildren, but not having that mile marker. [4:01] Dr. Harrell notes that we go through these different parts of life at different points. When he talks to people about housing decisions, he asks them to think about where they are today and where they think they will be in the future, not where someone tells them they should be. [4:22] We should all think about our life journey. When we're talking to folks who are buying real estate or making housing decisions, the more we can personalize and make this decision point about them, the better off we'll be. [4:51] Monica starts a discussion of the AARP Livability Index™. How do REALTORS® use it? Dr. Harrell and his colleagues at AARP created it 10 years ago. It's the world's first nationwide, neighborhood-based livability index. [5:30] The index measures every neighborhood in the country across 61 indicators and creates seven category scores, including Housing, Transportation, the Environment, and Healthcare. Using the seven scores, it creates a combined score. [5:48] Dr. Harrell and his team created the index with input from experts around the country to answer the question of what makes a community livable. [4:54] What is the kind of community that people of all ages, incomes, and ability levels can age in? How do we measure that and put it in a way that anybody can grasp quickly? It took about three years to put the Index together. They've been improving it for 10 more years. [6:15] Monica points out that tools like that are very interesting. It creates easy searchability. She has been looking at her own community with the AARP Livability Index™. It was interesting to see how the Index rates things and why her community had low scores in certain areas. [6:52] Monica says the Livability Index is connected with the REALTORS® Property Resource®. [7:08] Dr. Harrell says he loves the relationship the AARP Livability Index™ has with the RPR®. In the RPR®, you can see the Livability Index score and the category scores for this ZIP Code. Those tell you if the neighborhood has the options that people need as they are aging. [7:32] These are things like transportation options, options to walk to things they might need, options for healthcare, and options to be outside in a healthy way. The Index measures a lot of things about each neighborhood
- Sep 23, 202536 min
115: Community Housing Investment Programs for Buyers with Kameron Kang
Welcome to NAR's Center for REALTOR® Development podcast. I'm Monica Neubauer, your host. How many of you would like some more good tools to help more buyers buy homes? I say more, because we talked about this in our other episode with Skyler Lemons, and we are here with Kameron Kang from Washington, D.C. Welcome, Kameron! I met Kameron, and he has some great news, so I said, I need you to share this! Kameron has spent the last decade working across the housing world, from construction to real estate sales to community planning. He started his career as a real estate agent and broker in Washington, D.C., where he built a team focused on helping first-time buyers, especially those using purchase assistance programs. [1:05] We are here with Kameron Kang. Welcome Kameron! [1:26] Kameron started his career as a real estate agent and broker in Washington, D.C., where he built a team helping first-time buyers using purchase assistance programs. Over a couple of years, he led more than 500 homebuyer seminars. His work has centered on making home ownership accessible. [1:55] That has taken Kameron into everything from advising developers to consulting on housing policy and serving on real estate boards. He also runs a small hospitality business for short-term rentals. [2:11] Kameron started in the Army and Army National Guard, serving in the Infantry and Psychological Operations. He's mission-driven, collaborative, and focused on solving problems. [2:28] Kameron studied at Syracuse University and Valley Forge Military College and is originally from the Scranton area of Pennsylvania. [2:35] Today, Kameron is focused on connecting buyers and professionals with the funding tools and programs that are out there but often underutilized. He is happy to have been working in the industry in many different ways. [3:17] Kameron says that the foundation of his real estate journey was with the downpayment assistance program of the Veterans Administration loans. He'll talk about that in today's episode. [3:32] Washington, D.C. has been a challenging market for many years. It's a complex market with highly educated buyers and expensive housing, relative to income. Kameron says we can make it work with creative solutions. [4:15] Kameron calls them community home investment programs (CHIPs). These are investments by the community in home ownership. That's going to be one of the solutions to getting us out of the housing crisis that we are in. [5:00] Kameron recalls the marketplace from 2015 to 2020. It was more balanced, and people were interested in homebuying, but there were barriers. We didn't have the media saying homes were completely unaffordable. People wanted to buy but didn't know how. [5:37] From 2020 to 2022, the media said, "Now's the time to buy a house." Kameron had 20 to 50 people in seminars, excited to buy, but having no idea how. [5:48] Now, it has pulled back because the narrative is that homes are completely unaffordable. People are generally afraid. That creates a lot of opportunity for REALTORS® to stand on soapboxes and yell out, "We have programs!" [6:17] Monica agrees, it's up to the agents to go out into the community and push back against that narrative. Agents will have to get into real conversations and hold seminars. [6:48] That's where we'll be able to show our value as professionals in communities. Kameron calls the theme Boots on the Ground, REALTOR® Now, to start acting in our communities. [7:06] Seminars are one of the first places to start educating in communities, and get people inspired and believing again that homeownership is in their future. [7:37] Kameron once watched a Navy recruiting video of a woman who had been able to buy a house right away, utilizing the Veterans Administration Loan. Kameron had had housing instability, so that video message was impressed into his brain. He was inspired and wanted to do the same. [8:14] Kameron was obsessed with using his VA Loan ASAP to buy his first place. Within months of becoming eligible to use it, Kameron bought a home, building a strong foundation. [8.28] When Kameron was in Washington, D.C., working for a real estate team, one of the agents was doing seminars on local community home investment programs, or CHIPs. They were popular. Other agents saw that they helped grow business. [8:55] As the Business Development Coordinator, Kameron was tasked with making the seminars more consistent and better. [9:07] When Kameron launched his sales career, he loved seminars, so he did 500 of them over two ye
- Sep 16, 202531 min
114: Center for REALTOR Development: Down Payment Assistance Options in Action with Skyler Lemons
Welcome to NAR's Center for REALTOR® Development podcast. I'm Monica Neubauer, your host. How many of you would like some more help getting buyers into homes? Um… I think everybody's hand would be raised right now. Even my guest is saying that, and he's going to teach us how to do that! Our guest today, Skyler Lemons, is known as Chicago's Down Payment Grant King. He is one of NAR's 2025 Class of 30 Under 30 award recipients. Skyler is helping people buy real estate who didn't think they could buy real estate or didn't know that they had the money to buy real estate. Welcome Skyler! [1:03] Skyler Lemons is an NAR 2025 30 Under 30 Award recipient. He is helping people buy real estate who didn't think they could buy real estate or didn't know that they had the money to buy real estate. Welcome Skyler! [1:27] Skyler thinks that every agent should know and have in their arsenal what Skyler has discovered in the world of down payment assistance. He's on a mission to empower more agents to do this. [1:53] Skyler is known as Chicago's Down Payment Grant King. He's a real estate broker with Exit Strategy REALTOR®, and he's helping first-time and low-to-moderate-income buyers access home ownership with minimal up-front costs. In 2024, Skyler helped secure over $250K in financial assistance. [2:20] Born and raised in Chicago, with a financial degree from Howard University, Skyler combines data-driven strategy, branding expertise, and a deep knowledge of the city to empower buyers and agents alike. He has 18K Instagram followers and 1,700 leads generated this year. [2:43] Skyler's mission is simple: bridge the home ownership gap through education, strategy, and community impact. [3:17] Skyler was licensed on December 26th, 2020. He was 24 years old. He started to work his sphere of influence. All his friends of his age told him, "Skyler, you know this sounds good, but show me some apartments. I'm ready to rent an apartment." [3:42] Skyler realized that the biggest barrier for himself and a lot of his peers wasn't the job or the credit score; it was the down payment. Most did not have the capital to buy, and it was also the middle of a pandemic. [4:09] Interest rates were low, and banks did not have any incentive to have these types of programs because of low interest rates. Initially, Skyler did not sell a lot of real estate. He did not know how to bridge that gap. [4:23] Once interest rates started to rise, Skyler saw that banks started to come out with different programs. The main problem between the programs and Skyler's community was the information gap. A lot of people don't know that these things exist. [4:44] Skyler shows people where the money is. He explains to people that if they buy a $250K property, they'll need about 6% to close, including down payment and closing costs. He suggests talking to a lender who will give $5K toward a down payment and $7 or $8K toward closing costs. [5:08] He goes out with buyers already figuring out a huge piece of the financial puzzle. [5:13] Skyler believes a lot of agents are afraid of the numbers. He reminds his clients that they need to call the lender, but he helps them paint that picture of what they are going to try to accomplish. That gets them excited. [5:32] Once they have pre-approval and secure the $5K for the down payment, and the $7 to $8K toward the closing cost, it solves a big piece of the puzzle for them. [6:17] The first opportunity fell into Skyler's lap. An agent had connected him to a lender that had this product. At the closing table, he realized that his client was getting a check back. Skyler started talking to different lenders and learning their requirements for credit score and income. [6:59] Skyler talked to clients about which lenders might work best for them in their circumstances and why. Cook County has a $25K grant program, but after running the numbers, sometimes a lender can do better for the client without the Cook County grant. [9:07] Skyler is always painting that picture. If an agent starts painting the picture for people, the agent will get a lot more callbacks because people will feel that the agent can take them to the next step. Skyler is an educator for his clients, right off the bat. [9:44] Skyler is an introvert, so he had to learn how to sell as an introvert. [10:42] Skyler always asks his clients how they found him, and nine times out of 10, it's on Instagram or TikTok. He uses Instagram as his digital business card, and he's always posting. [11:09] Skyler came up with a homebuying guide. On the b
- Aug 19, 202538 min
113: Center for REALTOR Development: AI for REALTORS with Matthew Rathbun and Craig Grant: Part 2
Welcome to the Center for REALTOR® Development podcast. I'm Monica Neubauer, your host. Everyone's favorite topic these days is AI. In our last episode, Matthew Rathbun and Craig Grant saved you lots of time with their tips for improved productivity and agent and customer experience. Today, they're going to help you again and show you how they make AI work for them in practical ways. Practical ideas are my favorite takeaways! We're going to give you a few more apps. We're still going to stick with the basics of ChatGPT and Google Gemini, but we're going to get into a few more apps that you may want to invest in. Craig Grant is the CEO of RETI.us, the real estate industry's online home for technology education. He's been a national technology speaker, educating us through many tech changes. He's a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He's the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. We are releasing this interview in two episodes. This is Part 2. Each one of these episodes stands alone, but we encourage you to start with Episode 1 or go back to it for some more context. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [1:27] Craig Grant is a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome back, Craig! [2:02] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Welcome back, Matthew! [2:21] Matthew recaps the first episode. It covered creating GPTs, being an AI-forward leader, and being an example to your agents. Associations can also help themselves by creating GPTs of these tools. Think about things differently, do your job better, and help the agents do theirs better. [3:06] Craig tries to guide most people in the industry either to ChatGPT or Google Gemini. All AI platforms have similar capabilities, but Craig says to succeed in real estate, leverage one of the two main platforms. Matthew prefers ChatGPT while Craig uses Gemini more. [3:41] Craig says that ChatGPT focuses on third-party tools and integration. Google isn't trying to do any integration. It's about making you more effective inside Google. Craig runs his business through Google with Gmail, Google Docs, Drive, and Calendar through Google. [4:02] Gemini makes Craig so much faster and more effective with the tools he's already using to run his business. He uses ChatGPT for fun things, but if it's business-related, he uses Gemini, and it creates emails and documents the way he wants them, in his brand voice. [4:22] Craig uses Google to run his business, so he focuses on Gemini. He believes that whichever you end up using, whether it's Gemini or ChatGPT, the two main ones, Craig believes the possibilities of what you can do with them are endless. You can create anything you want. [4:36] Monica has learned so far that although she mostly uses ChatGPT, she can put more Gemini into her regular Google Suite use. [5:00] Monica is a ChatGPT user. She has just hired a virtual assistant, and they're still working out how they will work together. She wants her VA to have a quality AI program to build something custom with Monica. She wants to keep it separate from her ChatGPT. [5:45] Craig suggests Mon
- Aug 5, 202532 min
112: Center for REALTOR Development: AI for REALTORS with Matthew Rathbun and Craig Grant: Part 1
Welcome to the Center for REALTOR® Development podcast from the National Association of REALTORS®. I'm Monica Neubauer, your host. Before we start today, I have a favor to ask. We so appreciate you, our faithful listeners, and we are so glad that you're coming and learning with all of our amazing guests. However, when I travel, I find lots of folks who could benefit from what we are sharing here for free every month. So, please share this podcast with friends and other agents in your brokerage firm. Let's help everybody be more educated. Thanks for doing that! Today is everyone's favorite topic; it's AI. We had a great conversation recently with Dan Weisman, you can go back and listen to, as well. He's NAR staff. My guests today both make AI work for them in practical ways, every day. I love practical application. You all have heard me talk about it; just good tools to help me be more efficient. Sometimes I like these new tools because they help me stop putting off things that I put off because they felt too big, and now I have this friend who will help me do it. My guests will give us some tips on some of the software. I now tackle some of these things with my GPT friend. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He's the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Craig Grant is the CEO of RETI.us, the real estate industry's online home for technology education. He's been a national technology speaker, educating us through many tech changes. He's a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. We are releasing this interview in two episodes. This is Part 1. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [2:30] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us do it. Welcome, Matthew! Matthew says it's great to be part of this episode. [3:04] Craig Grant's passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome, Craig! Craig thanks Monica for having him on this episode. [3:20] We're going to share some specific wisdom for the brokers in our first episode. While everyone's going to benefit from this conversation, Matthew's going to share some specifics because he's a broker. [3:33] We're going to have Craig in the second episode be the lead for some more tools for everyone. Both episodes are going to be great for everyone. [3:50] Craig shares the tech we will be discussing: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude, DeepSeek, and others. Craig recommends using the big platforms, Google Gemini, Microsoft Copilot, and OpenAI ChatGPT, versus others that don't have the legal and financial standing. [4:41] Craig says the two main ones to use are ChatGPT and Google Gemini. Other options might do things just as well, but Craig falls back on the legal protection side. Craig notes that there is a huge difference between the free versions and the paid models. [5:17] Matthew agrees with Craig on limiting the tools. He sticks primarily to ChatGPT because when doing demos for agents or creating content, doing it on various platforms can be confusing and overwhelming. [5:36] Matthew explains that each of the platforms Craig mentioned may do a certain type of task. Claude may be better for legal experts, programmers, and coders by about 10%. For Matthew, as a broker, it's not worth an extra 10% benefit
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About Center for REALTOR Development
The Center for REALTOR® Development podcast focuses on education in the real estate industry and is hosted by Monica Neubauer, an award-winning industry leader, speaker, and instructor based in Nashville, TN. The podcast discusses formal and informal sources of industry knowledge, including NAR education and credential programs. This podcast is for REALTORS®, REALTOR® associations, real estate and allied professionals, real estate educators, education providers such as schools, and consumers.
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