Catt's Corner: design leadership conversations with senior, staff, and principal designers

Build Influence as a Senior Designer, with Sara Kremer

August 4, 2026·34 min
Episode Description from the Publisher

Ever wondered why doing great work still isn't getting you that promo? This episode's for you! Catt sits down with Sara Kremer, a leadership coach and former design leader who hired Catt into her first staff designer role at Asana back in 2020. Sara left in-house design after a lengthy career in tech and now runs Gradient, her leadership coaching practice, working with senior ICs and creative leaders on influence, communication, and what it actually means to lead (with or without a people management title). ─── ୨୧ ─── • ℹ️ In this episode The difference between helping your leaders manage you vs. doing their job for them The real reason designers struggle to connect with leadership, and what to do about it What tooting your own horn is actually about (hint: its not about you) When it's worth it to hire a career coach Sara's take on where designers are landing with AI ─── ୨୧ ─── • 📖 Resources mentioned The Staff Designer book (Rosenfeld Media): https://rosenfeldmedia.com/books/the-staff-designer The Staff Designer course on Maven: https://maven.com/catt-small/staff-designer ─── ୨୧ ─── • 🌐 Find Sara on the internet Gradient (Sara's leadership coaching practice): https://hellogradient.com LinkedIn: https://www.linkedin.com/in/sarakremer

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