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by Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
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- 2 days ago1h 5m
From Soil to Service Part 6: Interview with Cat & Cloud Head of Retail, Herman Madrigal - Ep# 454
CAT & CLOUD PODCAST Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 6: Interview with Cat & Cloud Head of Retail, Herman Madrigal - Ep# 454 EPISODE SUMMARY Jared and Chris sit down with Herman Madrigal, Head of Retail and one of Cat & Cloud's longest-tenured team members at eight and a half years. They trace his unlikely path from championship cell phone salesperson to yoga teacher to barista to retail leader, and the specific moments — a TL who knew ...
- 1 weeks ago28 min
From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd) - Ep# 453
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd)- Ep# 453 In this episode, the team continues the conversation with Marc to explore what great hospitality actually looks like in practice—from cafés to wholesale partnerships. They cover the importance of core promises over rigid SOPs, creating memorable guest experiences, building authentic rel...
- 2 weeks ago48 min
From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452 Chris and Jared sit down to trace Marc’s full arc — from a listener and fan of the Cat & Cloud podcast, to becoming the Partner Program's Wholesale Director. From a six-page job application essay, his powerful first glimpse of a teal coffee bag, and what it actually means for him to take c...
- 3 weeks ago1h 6m
From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued - Ep# 451
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued - Ep# 451 Chris Baca continues his interview with the Head of Coffee Roasting at Cat & Cloud, Jonson Henry and Connor Doyle. What starts as an honest look at the operational pressures of running a roastery — labor challenges, unpredictable wholesale orders, the stress of being the last line o...
- May 18, 202648 min
From Soil to Service Part 2: Interview with Cat & Cloud Roastery Leaders, Jonson Henry and Connor Doyle - Ep# 450
Cat & Cloud Coffee www.catandcloud.com/ In Part 2 of the From Soil to Service series, the Cat & Cloud Roastery team pulls back the curtain on what it actually takes to roast, organize, and ship tens of thousands of pounds of coffee while still staying connected to craft, quality, and intention. Connor Doyle and Jonson Henry share their very different paths into coffee, the realities of scaling a growing roastery, the science and artistry behind roast profiling, and the challenge...
- May 11, 202659 min
From Soil to Service Part 1: Interview with Cat and Cloud Green Coffee Buyer, Dulce Venancio - Ep# 449
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 1: Inside the World of Green Coffee - Ep# 449 In this episode of the Cat & Cloud Podcast, Chris Baca and Casey Ryan sit down with Director of Coffee Dulce Venancio to explore the journey of coffee “from soil to service.” Dulce shares how her background in agriculture, her connection to producers in Mexico and Central America, and her growth within Cat & Cloud led her into green coffee b...
- May 4, 202651 min
Build a Café - Ep# 448
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Episode Summary This episode explores what it really takes to build a café from the ground up—starting with a blank slate but bringing hard-earned experience along. The conversation moves from practical decisions like choosing the right neighborhood and building authentic community connections, to deeper reflections on mindset, motivation, and the emotional realities of ownership. Along the way, the hosts break down coffee ...
About Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
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