CT
Care to CEO

Why Letting Go Is the Key to Service Business Growth

February 11, 2026·29 min
Episode Description from the Publisher

Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based founder needs to make: stepping out of the weeds and embracing the true role of a CEO. This isn't just about "doing less", it's about leading differently, building systems, and empowering your business to grow beyond you. Crystal Smith opens up about the emotional challenges of letting go, moving fr...

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