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Care to CEO

Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles

March 12, 2026·22 min
Episode Description from the Publisher

Welcome back to Care to CEO! In this episode, host Crystal Smith is joined by her business partner, Latanya Billings, a seasoned business consultant, and her sister Gracie Dillard, who serves as operations manager. Together, they pull back the curtain on what it’s really like to be at the helm of a home care agency and highlight the unique challenges faced by those who transition from hands-on caregiving into executive leadership. The conversation dives deep into the realities of being undere...

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