Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading a care-based business from the ground up. She is a powerhouse who’s grown from humble beginnings as a caregiver and CNA to a respected CEO and city councilwoman. Get ready to dive deep as Crystal Smith shares candid stories about turning responsibility into strategy, the behind-the-scenes sacrific...
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Home Care Is Just the Beginning: Expanding Your Business Beyond the Basics
Building Systems That Let Service Businesses Thrive Beyond the Founder
Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles
Why Letting Go Is the Key to Service Business Growth
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