From Business History: Hitler's Gift to the Hippies: The VW Beetle Story Part I

We're sharing an episode from another Pushkin podcast, Business History. Hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small, bringing to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the archives of commerce and finance. The VW Beetle was the biggest selling car of all time, and it found particular favor with people like hippies and surfers. But this icon of the 60s counterculture had its roots in Nazism. The Volkswagen—the People's Car—was an obsession of Adolf Hitler. He wanted to transform Germany into a land of drivers—and needed an affordable, but reliable automobile. Germany's private auto manufacturers knew the project was doomed to failure. So Hitler assembled a team of designers and factory managers to enact his vision - even if that meant enslaving workers and committing murder. This is part 1 of a two-part series on the VW Beetle. Find part 2 here next Wednesday. Find more episodes of Business History on Apple, Spotify, YouTube, or wherever you get podcasts. See omnystudio.com/listener for privacy information.