Authority is Not Performance

Welcome to the show! In Today's Episode You'll Learn:True authority was not the same as performance, which she described as a loud, ramped-up display of energy.Buyer trust had been decimated, leading consumers to listen more intently to a person's voice to gauge authenticity and trustworthiness.The rise of AI was presented as a catalyst accelerating the need for genuine human connection, which is primarily conveyed through the voice.The "performer mask" as a common but ineffective stra...