
In conversation with Matteo Azzolini writer and creator of the fashion substack Why You Should Care, a weekly newsletter investigating key cultural shifts and trends across luxury, fashion, lifestyle, and pop culture. In this Episode we dive deeper into a topic Matteo has previously explored -- Fashion's obsession with the archives. We get into the role of nostalgia in an unstable world, the ultimate luxury is what you can not buy, how archives are used as borrowed storytelling, what this means for emerging designers, the shift of creation to curation, the currency of taste, vintage used in film and so much more <3
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110. Kernemilk, Shifting the System for Small Brands (Preview, Full Episode on Patreon)

109. Igen Vintage, Beyond the Archive (Preview, Full Episode on Patreon)

108. Cafe Forgot, Forever (Preview, Full Episode on Patreon Only)

*PREVIEW* 107. Aralda Vintage, Behind the Archives (Full Episode on Patreon Only))
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