175. 18,000 Instagram Followers in 90 Days: The Only 3 Posts I'm Creating Right Now

After gaining nearly 18,000 followers in the last 90 days—and seeing these same strategies work for my clients—I’ve narrowed down the three content formats I’d focus on if I were trying to grow an Instagram account right now. No seven-day posting schedule. No 43-step strategy. No spending four hours editing a Reel. In this episode, I’m breaking down the split-screen static posts that are crushing it for me and my clients, the exact Visibility Framework I use to create strategic carousels that actually get people to stop, swipe, and take action, and my current favorite: the yap Reel. I’m also taking you behind the scenes of exactly how I use ChatGPT to organize my thoughts before getting in my car, turning on the camera, and talking—and why one of those recent videos just became an outlier on my podcast account. If you’re exhausted from trying to create every possible type of content and still wondering why your account isn’t growing, this episode is your permission slip to simplify the hell out of your strategy. In this episode, you’ll learn: The 3 content formats I’d focus on if I were growing an Instagram account from zero Why split-screen posts are so shareable—and how to create one My Attention → Retention → Value → Action Visibility Framework for better carousels The one question I ask before creating every piece of content Why “Yap Reels” are working right now and how to make one Exactly how I use ChatGPT to help script my talking videos without losing my personality Why you need to stop creating content just to fill your feed Your assignment this week? Create one split-screen post, one strategic carousel, and get in your car and yap about something you actually have an opinion on. Stop overcomplicating it. Pick a format. Give the post a job. Hit publish. Repeat what works. Resources Mentioned: ✨⁠ The Visibility Vault™⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Thank you to our sponsors: Shopify: Launch your business with Shopify. Start your one-dollar-per-month trial here: shopify.com/chc Whatnot: The live-selling marketplace where you can shop, sell, and discover unique products: whatnot.com Storyblocks: The essential toolkit for telling better stories with unlimited stock video, audio, and creative assets: ⁠www.storyblocks.com/chc