Branding As Vibe Creation l The Olive Jar

Today we're welcoming Dawn from The Olive Jar, an experiential marketing studio specializing in vacation rental design and guest experiences. Dawn's path to this work is unconventional—she started in film advertising writing movie trailers, moved into documentary filmmaking with brands, and then spent years producing immersive culinary experiences before COVID shut down her entire industry. When short-term rentals exploded during the pandemic, she discovered that creating intimate experiences...