Customer Value Consulting: Turning Insight Into Sustainable Growth

Episode #289:Ian Plummer, Chief Customer Officer at Autotrader, shares how customer value consulting helps businesses turn insight into sustainable growth. He explains why long-term growth depends on continuously helping customers make smarter decisions through actionable data, industry expertise, and consultative partnership. He also highlights how businesses can strengthen trust, improve customer ROI, and create a lasting competitive advantage by never stopping the pursuit of customer value.“You can only extract more value from a customer if you generate more value for that customer. If you base your entire revenue strategy on making your partners smarter and more efficient, more profitable, sustainable growth can follow.” - Ian PlummerThis conversation explores how consultative customer partnerships, actionable insight, and continuous learning shape long-term B2B growth. Ian breaks down how Autotrader transforms massive amounts of market intelligence into practical guidance that helps customers improve performance, optimize decisions, and create stronger business outcomes. The discussion also highlights how trusted-advisor relationships, AI-driven insight, and customer-centric cultures create sustainable competitive advantage in rapidly changing markets.Follow Ian Plummer on LinkedInFollow Steve MacDonald on LinkedIn