The Human Side of Wealth Management with Sarah Roughsedge

Sarah Roughsedge: Women and Wealth, Financial Confidence and Rethinking Financial AdviceIn this episode of BWD In The Know, Ellie Corkill hosts the latest instalment of her mini-series, The Human Side of Wealth Management.Ellie is joined by Sarah Roughsedge, Chartered Financial Planner, author and founder of Eva Wealth, for a conversation about women and wealth, financial confidence and why the traditional advice model hasn’t always worked for everyone.Sarah shares her unconventional journey into financial services, having originally trained as a neuroscientist before changing direction and becoming a financial planner. She reflects on the experiences that led her to recognise how often women were being left out of financial conversations, and why she decided to build an approach designed to make money and investing feel more accessible.In this episode, they discuss:Sarah’s unconventional career journey from neuroscience into financial planning, and how her original training still influences the way she works with clients todayWhy women have historically been left out of core financial conversations and how this can affect confidence around money and investingHow financial services has traditionally communicated differently with men and women, and why language and approach matterMoving beyond products and performance to understand a client’s values, behaviours, priorities and wider lifeWhy clients going through divorce, bereavement and other major life changes may need more time and space before making financial decisionsChallenging the idea that women are naturally more cautious investors, and why confidence and understanding can be more important than capabilityThe role of financial coaching alongside traditional advice and how understanding behaviour can help clients make better decisionsMaking financial guidance more accessible to people who may not fit the traditional wealth management modelThe growing role of AI and technology in financial advice, what it could replace and where trust and human relationships will continue to matterSarah’s wider mission to improve women’s financial confidence through her book, Smart Money, Strong Women, and her upcoming app, MyWealthVaultThis is an open and thought-provoking conversation about women and wealth, the psychology behind financial decision-making and how the advice profession can continue to evolve to better serve the individual sitting in front of you.Whether you work in wealth management or financial planning, are interested in the future of advice, or simply want to better understand the relationship between money, confidence and behaviour, this episode is well worth a listen. Chapters00:00 Introduction to Sarah and Evo Wealth04:01 Creating a Women-Centric Financial Proposition07:16 Building a Differentiated Financial Service11:02 Women in Finance and the Boys Club Mentality16:50 The Evolution of Financial Advice Delivery21:34 The Importance of Giving Women Space to Decide25:09 Building a Community for Women in Finance26:15 The Need for Ongoing Support for Women Clients27:16 Traditional Advice vs. Personalized Approach28:29 Sarah's Book: Smart Money Strong30:26 Content of the Book and Its Benefits33:28 The Journey of Publishing the Book35:06 The New Financial App as a Personal Coach39:11 Launching the App and Community Feedback40:17 The Role of Coaching in Financial Advice41:45 The Future of Advice, Technology, and Trust43:30 The Human Element in Financial Advice45:31 The Impact of AI and Technology46:51 The Next Steps for Evo Wealth50:30 Advice for Advisors on Tailoring for Women Hosted on Acast. See acast.com/privacy for more information.