BWD: In The Know

Future Fit Financial Planning: In Conversation with Tom Francis

November 28, 2025·1h 27m
Episode Description from the Publisher

Is the role of the Financial Planner about to change?#In the first episode of the Future Fit Financial Planning series, our host James Walker is joined by Tom Francis of Octopus Money to explore what the next stage of advice might really look like.They discuss how technology and behavioural psychology are reshaping personal finance, why so many people struggle to act on good financial advice, and how scalable, tech-enabled models could help millions make better money decisions. With a clear mission to reach 5 million people and a willingness to share their thinking openly, this conversation offers a powerful glimpse into the future of the profession.In this episode, we cover:The changing role of the financial plannerCoaches vs traditional advisersWhy traditional advice fails to reach most peopleBehavioural nudges and money habitsHuman relationships supported by structured techShort-term lifestyle vs long-term goalsThe future of scalable, accessible adviceIf you’re a financial adviser, advice firm leader, or anyone interested in the future of financial planning, this episode is for you. Chapters:00:00 Introduction & Tom’s Background09:00 Making Financial Advice Accessible18:30 Technology, Algorithms & Real Life27:30 Behavioural Psychology & Inertia35:45 The Limits of Traditional Financial Planning43:45 Capturing People at the Right Moment52:30 Money Culture & National Financial Habits01:01:00 Shiny Objects vs Long-Term Freedom01:10:15 What Can (and Can’t) Be Changed01:18:45 Big Numbers, Misconceptions & Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

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