Send us Fan Mail We break down why “crowded” is usually a clarity problem, not a competition problem, then map the difference between a podcast category and a real niche. We also study five popular business story shows to prove how audience, format, tone, and payoff make similar topics feel completely different! Read Jordan's mention in the WSJ: Why People Who Listen To Podcasts Are Suddenly Feeling Left Out Topics discussed: • Defining category versus niche through audience, form...
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