#580. Sharon Toerek: Don't Sell What You Do. Profit from How You Think

Sharon Toerek: Don't Sell What You Do. Profit from How You Think — Libsyn Description Most marketing agencies are unknowingly giving away their most valuable asset — and AI has quietly turned that mistake into a legal emergency. IP attorney Sharon Toerek, founder of Legal+Creative and host of The Innovative Agency podcast, joins Park Howell to reveal the intellectual property and AI legal risks every agency principal needs to understand right now. Sharon is the agency industry's most trusted legal strategist on IP protection, trademark, copyright, and AI governance — and she's seen firsthand how fast agencies are falling behind. In this episode you'll discover: • Why generic AI-generated content may legally belong to no one — not your agency, not your client, not anyone — and what that means for every deliverable you produce • How feeding client data into generic AI tools is a hidden data privacy violation waiting to happen, and why most agencies don't realize they're doing it • The five moves every agency must make now — from internal AI policies to errors and omissions insurance — to protect their IP, govern their AI use, and build an agency worth far more when it's time to sell Sharon also makes the case for the most important strategic shift in the agency business model: stop competing on execution and start commanding premium fees for your thinking and strategy. Because what goes on between your ears is your most valuable and protectable asset. Connect with Sharon Toerek: • legalandcreative.com • The Innovative Agency Podcast • LinkedIn: Sharon Toerek Craft your vibrant brand story with the StoryCycle Genie®: storycyclegenie.ai