How Homeworthy took over YouTube

Alison Kenworthy and Michael Koenigs are the married couple behind YouTube sensation Homeworthy. Both came from the television world—she was a producer on Good Morning America, he worked as an executive producer creating shows for ABC, Disney and Hulu. But in 2019, Kenworthy left it all behind to launch Homeworthy, initially filming home tours on her own with an iPhone. After a slow start, it took off, and in seven short years the channel has amassed almost 800,000 subscribers and garners more than 100 million watch minutes on YouTube every month. The iPhone days are over: Now Homeworthy works with a network of 100-plus producers and videographers to capture the homes of designers, tastemakers and celebrities. On this episode of the podcast, Kenworthy and Koenigs speak with host Dennis Scully about why Homeworthy got popular once its content got longer, the secrets of a good home tour, and why YouTube is the future of media. This episode is sponsored by Ernesta and CryptonLINKSHomeworthyDennis ScullyBusiness of Home